⚔ NEW Introducing Trade Like a Viking — run your trade business like a legend Discover The Viking Code →

From Hidden Potential
to Collective Brilliance

Systems that serve people. Leadership that lights the way.

Trade Operations · The Viking Code · Leadership · L&D
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Silver WinnerSupport Service Business of the Year, for The Viking Code™ — Beam Awards 2026
Top 50Learning & Development Professional — OnCon Icon Awards 2022
FinalistAustralian Learning Impact Award — ILP 2019

Where would you like to start?

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Trade Business

For owners building a business that runs without owning them

The Viking Code, The Viking Chart, the Longship Program, and platform expertise across Simpro, Fergus, AroFlo and ServiceM8.

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The Firefly Effect

The philosophy underneath everything

Hidden potential, collective brilliance. Books, wellness, and the deeper belief that people come first, always.

Discover The Firefly Effect →
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Learning & Development

Onboarding, eLearning, and training that sticks

For any business, any system — onboarding, eLearning builds, SOPs, and structured training programs.

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20+
Years Experience
18+
Years Simpro Expertise
5
Countries Served
100s
Teams Transformed

The Firefly Effect

When you help someone else's light shine brighter, yours grows too. That's the philosophy behind everything I do — from implementing business systems to coaching emerging leaders. I help trade businesses streamline their operations, develop their people, and build cultures where everyone can do their best work.

Hi, I'm Erika

Erika Entz

I've spent over two decades helping businesses transform how they work. From implementing Simpro for trade businesses across five countries to designing learning programs that actually stick — and now creating The Viking Code, a framework drawn from twenty years of watching what separates the trade businesses that thrive from those that struggle.

My approach always comes back to one thing: people. Systems should serve your team, not the other way around. When we get that right, everything changes.

More About Me →

What Clients Say

"Erika has been integral to us taking our Simpro set up to the next level! She is a true partner and mentor — very knowledgeable and genuinely interested in her customer's business needs."

Jessica & Sam Skinner — Huntley Skinner Electrical

"During our transition to new software, I faced resistance from employees struggling with change. Thanks to Erika, everything fell into place. Knowledgeable, organised, and incredibly patient."

Maria Isabel Bianchi — Eskew Electric, USA

"We were fortunate to have Erika assist us with our business application integration. Her consultation was invaluable. You'll always be our go-to for future assistance!"

Danielle & Alex — NX Solutions, Australia

Ready to Light the Way?

Whether you need streamlined trade operations, The Viking Code, or a leadership partner — let's talk about what's possible.

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